At the beginning of the Age of Reconstruction, several radical laws were enacted. One such law was the implementation of the new advertising law, which aimed to avoid overconsumption and unnecessary, desire-driven consumption. The new advertising law sought to prohibit known desire-inducing psychological tricks but did not completely ban advertisements.

  According to the new law, the subject of the advertisement could not be displayed in the advertisements. However, the technical parameters and the product's actual properties could be stated or described. The animated or real-life depiction of the problem solved by the product was also not forbidden, provided the product itself did not appear in the advertisement. And similarly, authentic accounts of the product's use were permitted.

  The use of logos was prohibited. The names of products and services had to be displayed by everyone in written materials using the same font, and objects could not advertise themselves or the manufacturing company. s became educational material and cold product descriptions.

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  The advertising law naturally met with strong manufacturer and advertising professional resistance. But the public received it positively. Industry players quickly sought new avenues for themselves. Celebrities, movies, and series all provided excellent ground for advertising, and in-person product demonstrations also reappeared. The council established to enforce the law monitored the players' innovations and refined the advertising law as necessary. The largest part of the control was entrusted to algorithms, thus covering the channels that offered the greatest opportunity for manipulation.

  The collapsing society resonated well with the law, but after stabilization, many tried to circumvent it. The Age of Inventory, considered a golden age from a consumer perspective, long haunted humanity. However, the daily extreme fluctuations in the weather provided enough reason for no one to want to stimulate the level of consumption.